Krishen Iyer On Why Marketing Through Email Just Works

Email is something that almost everyone seems to use on a daily basis and Krishen Iyer believes that email marketing is an important strategy for most businesses. Email is one of the first ways to communicate online that was developed and research shows that many people prefer to receive marketing through email as opposed to social media. This is especially true among people that are older than 65.


Krishen Iyer helps companies develop digital marketing practices for a living and has seen a lot of success in it. While some companies are still hesitant to use email as a marketing tool, the statistics don’t lie. It works when compared to other digital marketing methods and he encourages others to use it in their own business.


Emails are versatile and can include a lot of different features and information. They encourage potential clients to visit a company’s website to learn more information as opposed to having to make a phone call which many people are hesitant to do. Emails can be simple or complex depending on the needs of the company that is trying to convey information and they can be highly personalized as well. Many will include recommendations that are tailored to meet the needs and interest of the recipient which can lead to an increased chance of generating a solid lead for the business.


Krishen Iyer earned a degree in Public Administration from San Diego State University before founding Managed Benefits Services. His company is an insurance marketing company based out of Fresno, California. Along with his many business interests, he is also interested in philanthropy work such as with the Make A Wish Foundation. When he isn’t busy with his companies and charitable works, he is dedicated to his family and spends his downtime playing chess, tennis, and watching soccer.