Alexandre Gama was born in 1958 in a small region of Rio de Janeiro, Brazil. He did not come from rich roots, but time and dedication made all the difference in his life as he both slowly but surely worked his way up from the bottom of the ladder in order to eventually become Brazil’s best and most awarded writer, an honor he received in the late 1980’s. Since then, more opportunities in advertising and writing opened to him, and he took full advantage.
One such opportunity involved the founding of his very own company, Neogama. He founded Neogama and begun full operations in 1999, and the company now stands as a pillar of copywriting, marketing and advertising success in Brazil today. It is one of the top 20 agencies in the nation. In its first three years, Neogama was the Brazilian agency that grew the most. It excelled all others at the time, and this has been statistically proven as fact.
No other Brazilian writers played on the same level or even came close to doing so at the time. Alexandre Gama was unique and creative, as well as highly sought, in a vastly unstable time for human history.